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Courting the Prized Omnichannel Shopper
Holiday shopping this year will take place on multiple channels, with many shoppers doing research and buying online or on mobile devices. That's according to Deloitte's 2012 Annual Holiday Survey,...
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Amazon’s Prime Directive Makes It No. 1 With Customers
For the eighth straight year, Amazon achieved the top position in ForeSee's survey of customer satisfaction during the holiday shopping season. Amazon maintained its No. 1 score of 88 out of 100 in the...
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Customers Just Want to Be Tweeted Right
It's fairly common practice today for major brands to have a social media team at the ready to respond to customer complaints on social networking sites like Twitter and Facebook. The practice is so...
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Twitter Buys Bluefin to Solidify Hold on Second Screen
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to...
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Harris Poll Delivers Top Reputation Ranking to Amazon
Amazon, purveyor of everything you would need for a Valentine's Day dinner -- wine, food, romantic music, a DVD of Casablanca -- received a lot of love from respondents to the 2013 Harris Poll...
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M-Commerce Is on a Tear, Survey Says
Mobile commerce sites showed growth during the 2012 holiday shopping season as they gave consumers more on-the-go options for buying and researching products, according to the latest ForeSee Mobile...
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Amazon Tops Customer Satisfaction Charts in 2012
Consumers continued to put their trust in e-commerce websites in 2012, according to the latest American Customer Satisfaction Index released Tuesday. The ACSI, produced in partnership with the customer...
View ArticleNew Tools Play Up Twitter Games, Polls for CRM
Fan Appz provided more tools for digital marketers Wednesday when it added a suite of Twitter features to its real-time customer feedback platform. The new features help brands interact with followers...
View ArticleTrulia Rolls Out Welcome Mat for Real Estate Pros
In a move to bolster its offerings for the real estate market, Trulia said this week that it would acquire Market Leader, a Software as a Service-based CRM company targeting agents and brokers. The...
View ArticleAmazon Spreads Its Influence With Single Sign-In
Amazon on Tuesday announced a feature that lets users access websites using their Amazon account information. The goal of Login with Amazon is to reduce sign-in friction by providing secure credentials...
View ArticleSAP Pulls Hybris Into Its Stable
SAP acquired Switzerland-based enterprise resource planning company Hybris last week in order to add cloud-based, next-generation e-commerce capabilities to its offerings. Hybris has developed an...
View ArticleAdobe Snaps Up Neolane in Marketing Automation Push
In an effort to build its cross-channel marketing capabilities, Adobe on Thursday announced that it will acquire Neolane, a provider of cross-channel campaign management technology, in a $600 million...
View ArticleCirrus Insight Gives Salesforce Users DIY Flexibility
When Cirruspath wanted to update its Cirrus Insight Gmail extension for Salesforce.com, it asked clients to draw it a picture. The result is what it calls a complete redesign that integrates lead...
View ArticleSamsung Bests Apple on Customer Satisfaction
Apple's iPhone may frequently be viewed as the leader in the smartphone category, but it's actually two Samsung devices that got the highest scores in a recent smartphone customer satisfaction study...
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